Analytics & Reporting
GA4 + GSC + Looker dashboard.
One dashboard that answers the question you keep asking
Most businesses already have the data and cannot get an answer out of it. GA4 sits in one tab, Search Console in another, and neither interface is built for the question that actually matters, which is usually some version of what is bringing us customers and is it going up. This service sets up the tracking properly, joins the sources, and puts the answer on one page.
Setup covers configuring GA4 with the events that reflect your business rather than the defaults, connecting Search Console so search queries and impressions sit alongside the behaviour data, and checking that campaign tagging is consistent so paid, email and social traffic are attributed rather than lumped into direct. Attribution is not magic and we will not pretend it is, but most of the confusion in a typical account comes from untagged links and duplicated events, and both are fixable.
The dashboard is built in Looker Studio in your own account, so it belongs to you and anyone in the team can open it without asking. Each month you receive a short written brief alongside a PDF: what moved, what plausibly caused it, and what we would look at next. The brief is the part people actually read, and it is written by a person rather than generated from thresholds.
Who this reporting is for
You want one page with the numbers that matter, not an interface you have to relearn every time.
Anyone who has to produce a monthly marketing number for a board, an investor or a client.
Accounts where half the traffic is filed as direct and nobody trusts the conversion figures.
What the monthly service covers
-
Dashboard
-
Attribution
-
Monthly brief
-
GA4 + GSC setup
-
Looker Studio dashboard
-
Monthly reporting
What you receive
- Live dashboard
- Report PDF
From order to hand-off
-
01
Setup
-
02
Track
-
03
Report
Why this is the cheapest thing on the list
Built in your Looker Studio, owned by you, and it keeps working if you ever stop the subscription.
A person reads the numbers each month and writes what changed and why it probably changed.
Content, links and local work are all easier to judge once the reporting behind them is trustworthy.
Common questions
What access do you need?
What if we have not set up GA4 at all?
Can the dashboard include our ad platforms?
Is the monthly brief automated?
Do you also do the work the report recommends?
What happens to the dashboard if we cancel?
Ready to start with Analytics & Reporting?
Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.