Our expertise

Capability you can scope,
priced before you commit

HL Digital works across research and strategy, content writing, design and video, technical SEO, local SEO and analytics. Every capability below is a live part of the catalogue, with what is included and how it is billed stated up front.

Research & Strategy

Research and strategy is the work that decides what to build before anything is written or coded. We map the terms your buyers actually search, separate the ones that signal intent to buy from the ones that only attract readers, and check what the pages already ranking for them do well. Competitor analysis covers the pages, the topics and the structure of the sites you compete with, so the plan targets gaps rather than repeating what is already saturated.

Delivery is a written plan you can act on with or without us: a prioritised keyword set, the page or article each term belongs to, and the reason for that order. Where you want the picture kept current, monthly tracking follows the positions that matter and reports movement in plain language, so the strategy is corrected against evidence instead of being set once and left.

2 services in this area, from $79.00, each with its own scope, unit of billing and turnaround. Buy one on its own or combine several into a programme.

Content Writing

Content writing turns that plan into pages. We write blogs and articles around a defined search intent, rewrite existing pages that are thin, dated or duplicated, and produce newsletters for the audience you already own. Each brief fixes the target term, the reader, the questions the piece must answer and the internal links it should carry, so the writing serves a purpose beyond word count.

Work is billed per piece — per blog, per page, per send — so you can commission one item or a steady run without a retainer. Drafts arrive formatted and ready to publish, with headings, meta title and description, and suggested internal links. Where an AI-assisted draft is the right fit, it is labelled as such, and it is still researched, edited and fact-checked by a person before delivery.

4 services in this area, from $60.00, each with its own scope, unit of billing and turnaround. Buy one on its own or combine several into a programme.

Design & Video

Design and video cover the visual assets a campaign needs once the words exist. That runs from single graphics for a post, a page header or an ad, through short animations, to explainer videos that carry a script, voiceover and motion. Video SEO is handled as its own task: titles, descriptions, chapters, transcripts and structured data, so a video can be found rather than only embedded.

Each asset is priced per item, so scope stays visible before you commit. We work from your brand colours, fonts and logo where you have them, and agree the script or storyboard before production starts. Files are supplied in the formats each platform expects, and source files are handed over on request so you are not locked to us for later edits.

4 services in this area, from $25.00, each with its own scope, unit of billing and turnaround. Buy one on its own or combine several into a programme.

Technical SEO

Technical SEO is the layer that decides whether search engines can crawl, render and trust your site at all. It covers crawlability and indexation, site structure and internal linking, redirects and status codes, structured data, and the Core Web Vitals that govern loading, interactivity and layout stability. Voice and schema work marks up your content so that answers, product details and business facts can be read by machines, not only by people.

The work starts with a crawl and an audit that lists issues in priority order, separating what actually blocks indexation from what is merely untidy. Fixes are then implemented or handed to your developers as specific instructions. Programmatic SEO is a larger build: a template, a clean data source and generation rules that produce many consistent pages instead of one. Ongoing monitoring watches for regressions after releases.

4 services in this area, from $79.00, each with its own scope, unit of billing and turnaround. Buy one on its own or combine several into a programme.

Local SEO

Local SEO targets the searches tied to a place — the map pack, the profile panel and the "near me" queries that decide who gets the call. Setup covers the Google Business Profile itself: correct categories, service areas, opening hours, attributes, photos and a description written for the location. It also covers name, address and phone consistency across the listings that feed those results, because contradictory records suppress visibility.

Pricing is per location, so a single shop and a multi-branch operation are scoped honestly. Ongoing management keeps the profile alive with posts, product or service entries, photo updates, and question-and-answer coverage, and it keeps review responses timely. Reporting covers profile views, searches and the actions people take — calls, direction requests and website clicks — so local work is judged on contact, not on impressions.

2 services in this area, from $99.00, each with its own scope, unit of billing and turnaround. Buy one on its own or combine several into a programme.

Authority & Analytics

Authority and analytics close the loop. Authority work is link building on referring domains with real traffic and topical relevance, placed through outreach and earned content rather than bought networks, because links from unrelated or artificial sites carry risk rather than value. Every placement is reported with the live URL and the destination page, so the profile you are building is visible to you.

Analytics is the measurement side: Google Analytics and Search Console configured properly, goals and events defined for the actions that matter to your business, and a dashboard that shows traffic, rankings and conversions together. Reporting is monthly and written in plain language — what moved, what caused it, and what we propose next — so the numbers support a decision instead of filling a slide.

2 services in this area, from $49.00, each with its own scope, unit of billing and turnaround. Buy one on its own or combine several into a programme.

Browse the full catalogue See pricing

Services in the catalogue

Capability areas

Billing currencies

100%

Digital delivery, no shipping

Software we work in

Google Analytics
Google Search Console
Google Business Profile
Looker Studio
Ahrefs
Semrush
Screaming Frog
WordPress

These are standard, publicly available industry tools. Naming them implies no partnership, certification or endorsement by their owners.

How expertise is applied

One method, adapted to each engagement

The same three principles govern every piece of work we take on.

Measured against a defined outcome

Each engagement starts with the metric it is meant to move, so the work can be judged on evidence rather than opinion.

Adapted to your market

Search behaviour, language and local competition differ by market, so the plan is written for yours instead of reused wholesale.

Transparent by default

Scope, unit of billing and turnaround are published on every service page before you buy, and reporting stays in plain language.

Put this capability to work

Tell us what you need and which markets you sell into. We will come back with a scope and a quote, usually within two business days.

Talk to us

Capability you can scope, priced before you commit