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Content Rewriting

Upgrade underperformers for AI Overviews, voice & snippets.

from $60.00 / per page
Have questions?
  • 2 to 4 days per page
  • Billed per per page
  • Delivered digitally
Overview

Fixing a page that already has a foothold

A page that ranks on the second page of results is a better investment than a blank document. It already has links, age and some degree of trust. Rewriting starts by working out why it stalled: the intent has shifted, a competitor published something more complete, the facts have aged, or the format no longer matches what the search results now reward.

The rewrite then addresses that diagnosis specifically. Thin sections are expanded with real substance, stale figures and dates are updated, and the structure is reshaped so the answer to the query appears early and clearly. That direct-answer structure is what gets a passage quoted in a featured snippet, read aloud by a voice assistant, or cited in an AI overview, and it is a formatting decision as much as a writing one.

We also repair the page's place in the site. Internal links are added in both directions between this page and the related ones you already have, headings are made consistent, and appropriate schema is supplied. You receive the rewritten document alongside a checklist of exactly what changed and why, so the edit can be reviewed rather than taken on trust.

Who it is for

Which pages are worth rewriting

Pages stuck on page two

Close enough that a better version can close the gap, without starting from nothing.

Posts that have aged badly

Old figures, dead links and screenshots of interfaces that no longer exist quietly cost you credibility.

Sites after a migration or rebrand

Copy that survived a move but no longer matches the product, the pricing or the voice.

What is included

What a rewrite covers

What you receive

  • Rewritten doc
  • Diff checklist
How it runs

From order to hand-off

  1. 01
    Audit
  2. 02
    Rewrite
  3. 03
    QA
Why HL Digital

Why rewrite instead of writing new

Cheaper than a new post

Priced per page and below the cost of original writing, because the research and the ranking history already exist.

Diagnosis before drafting

Every rewrite opens with an audit, so the edit fixes the actual reason the page underperformed.

A visible record of changes

The diff checklist shows what moved, so you can approve the edit rather than compare two documents by eye.

FAQs

Common questions

How do we pick which pages to send you?
Pages that rank between roughly position five and twenty for a term you care about are usually the best candidates. If you are unsure, send the list and we will tell you which ones we think are worth the spend.
Will the URL change?
No. Keeping the existing URL is the entire point, because it preserves the links and history the page has accumulated. If a URL genuinely needs to change we will flag the redirect that goes with it.
How much of the original survives?
It varies by page. Some need a third rewritten and expanded, others are effectively replaced. The audit tells you which before we start, so there are no surprises about scale.
Does this help with AI Overviews and voice results?
It is written with them in mind. Clear question-led headings and a concise direct answer near the top are what those formats extract from. We cannot promise inclusion, and nobody honestly can, but the structure is the part you can control.
Do you update the page on our site?
You receive the rewritten document and the checklist. Publishing stays with you, which keeps your CMS access your own.
How long before rankings respond?
The rewrite is delivered in two to four days. Search engines then need to recrawl and reassess the page, which typically takes weeks rather than days, and the outcome depends on the competition for that term.

Ready to start with Content Rewriting?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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