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Explainer Video (60 to 90s)

Explainers with VO & subtitles.

from $350.00 / per video
Have questions?
  • 10 to 14 days
  • Billed per per video
  • Delivered digitally
Overview

The video that answers what you actually do

Sixty to ninety seconds is the standard length for a homepage or product explainer, and it is long enough to carry a proper argument: here is the problem, here is what it costs you, here is how this works, here is what to do next. Getting that structure right is most of the work, which is why the project starts with a script rather than with artwork.

The script is written, sent to you, and agreed before anything is drawn. It is then storyboarded so you can see how each line maps to what is on screen. Only after both are approved does animation begin. Professional voiceover is recorded to the approved script, so the timing of the animation and the timing of the narration are designed together rather than reconciled at the end.

Delivery is an MP4 alongside a separate SRT subtitle file. The SRT matters more than people expect: it lets a platform index what was said, it keeps the video accessible to viewers who cannot hear it, and it means you can supply captions to YouTube rather than accepting whatever the automatic transcription decides your product is called. Thumbnail options are supplied with the video, since the thumbnail decides how many people press play.

Who it is for

Where a full explainer earns its cost

Homepages with a complex product

When a paragraph of text is not landing and prospects keep asking the same question on calls.

Sales and pitch decks

One asset that explains the offer consistently, whoever is in the room and however tired they are.

Product launches

A single piece that carries the launch across the site, the app store, YouTube and paid placements.

What is included

What the production covers

What you receive

  • MP4 + SRT
  • Thumbnails
How it runs

From order to hand-off

  1. 01
    Script
  2. 02
    Storyboard
  3. 03
    Animate
Why HL Digital

Why script, storyboard, then animate

Two approval gates before animation

You sign off the script, then the storyboard. Nothing expensive is built on an idea you have not agreed.

Professional voiceover included

A recorded voice artist, not synthesised narration, with the read directed to the approved script.

Your brand, not a template

Colours, type and visual language are taken from your brand kit so the video belongs to your site.

FAQs

Common questions

Can we choose the voice?
Yes. You are sent a shortlist of voice options with sample reads, and you choose before recording. Accent and gender preferences should be raised at brief stage.
What if we want the video in another language?
Additional language versions mean a new script translation, a new voice recording and a new subtitle file. Ask before you order and we will quote it as separate work.
Is this live action or animation?
Animation. There is no filming, no crew and no location, which is what makes a fully produced explainer possible at this price.
Why does it take ten to fourteen days?
Script, your approval, storyboard, your approval, voice recording, animation, then quality checks. The waiting on your side is part of that window, so fast approvals shorten it.
Can we use it in paid advertising?
Yes. Ownership of the finished video passes to you on payment. Tell us at brief stage if you need specific ad platform cut-downs so the composition allows for them.
What do you need from us to start?
A clear statement of what the product does and who it is for, your brand kit or a link to your site, any product screenshots you want featured, and one person who can approve the script.

Ready to start with Explainer Video (60 to 90s)?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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