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One-time service

Keyword Research & Competitor Analysis

High-ROI clusters, intent mapping, and content gaps using AI+human review.

from $199.00 / one-time
Have questions?
  • 5 to 7 business days
  • Billed per one-time
  • Delivered digitally
Overview

A keyword map you can actually publish against

Most keyword lists are a spreadsheet export with a volume column. This is the opposite of that. We start from your commercial goals, then build a keyword universe of 500 or more terms and sort it by what the searcher is trying to do: learn something, compare options, find a supplier, or buy now. Each of those four intents needs a different kind of page, so the map tells you what to write as well as what to target.

We then run the same exercise against three to five competitors you name. The comparison shows where they rank and you do not, where you both rank and the gap is narrow enough to close, and where nobody has written anything useful yet. Those last two groups are usually where the fastest movement is, and they are the ones a raw volume sort buries.

The final piece is structure. Terms are grouped into topical clusters, each cluster gets a pillar page and supporting pages, and we draw the internal links between them. We also flag which queries return SERP features such as People Also Ask boxes, featured snippets or AI summaries, because those change the format your page needs to take if it is going to earn the click.

Who it is for

Who gets the most from a keyword map

Sites about to invest in content

If you are about to commission a year of blog posts, spend a week deciding what those posts should be about first.

Sites with traffic but no leads

Ranking for the wrong intent brings readers who will never buy. Intent mapping separates the two.

Teams entering a new market

A new country, language or product line needs its own keyword universe. This builds one from scratch.

What is included

What the research covers

What you receive

  • Google Sheet + PDF summary
  • Top 10 content opportunities
  • Briefs for first 3 posts
How it runs

From order to hand-off

  1. 01
    Intake & goals
  2. 02
    Data pull & competitor diff
  3. 03
    Present map & next steps
Why HL Digital

Why buy the research before the content

Human review on top of the data

Tools generate the raw list. An editor reads it, removes irrelevant terms, and decides which cluster each one belongs to.

You keep the working files

The Google Sheet is yours. Sort, filter and hand it to any writer or agency, including one that is not us.

It ends with briefs, not theory

Three ready-to-write briefs come with the map, so the first posts can start the day it lands.

FAQs

Common questions

Which tools do you pull the data from?
We use the mainstream keyword and backlink platforms alongside Google Search Console data if you grant us read access. Search Console is the most valuable source because it shows queries your site already appears for, which no third-party tool can see.
How do you choose the competitors?
You name the ones you compete with commercially. We also add any sites that keep appearing in the search results for your target terms, even if you had not thought of them as rivals, because in search they are.
Is 500 keywords a limit or a target?
It is a floor for the mapped universe. Narrow niches sometimes yield fewer genuinely distinct terms, in which case we say so rather than padding the sheet with variants that all resolve to the same page.
Do you write the content as well?
Not in this service. You receive briefs for the first three posts so writing can start immediately. Blog Writing and AI-Assisted Article are sold separately if you want us to produce the pages too.
How long does the map stay useful?
The clusters and intent structure hold for a year or more. Rankings and competitor positions move faster, which is what Keyword Watch (Monthly) tracks if you want the picture kept current.
What do you need from us to start?
Your commercial priorities, the products or services you most want to sell, a competitor list, and read access to Search Console and Analytics if you have them. Turnaround runs from the point we have all of it.

Ready to start with Keyword Research & Competitor Analysis?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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