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Monthly service

Keyword Watch (Monthly)

Ongoing weekly rank tracking across your priority terms, with plain-language monthly recommendations on what to refresh or change.

from $79.00 / per month
Have questions?
  • Ongoing, monthly
  • Billed per month
  • Delivered digitally
Overview

Know when a page slips, before the traffic does

Rankings can decline gradually. A page that once ranked well can drift down over several weeks, with the resulting traffic loss becoming visible in analytics only after the underlying change has already been happening for some time.

Keyword Watch tracks your priority terms weekly so you can see what is moving, in which direction and which pages are affected. The tracking itself is not the end product: each month, we interpret the movement and turn it into a short list of practical recommendations.

That might mean refreshing outdated information, strengthening a page that has been overtaken by a competitor, investigating a change in search intent or giving more attention to a term that has started moving towards the first page.

We also identify new opportunities where your site has begun ranking for relevant terms that were not originally part of the target set. Those emerging terms can reveal opportunities that a fixed keyword map would otherwise miss.

This is the ongoing side of Research & Strategy: the original research establishes the targets, while Keyword Watch checks those targets against what is actually happening in search.

Who it is for

Who it's for

Sites with an established content library

Once a site has a substantial number of pages, manually checking every important term becomes increasingly impractical. Monitoring helps identify which pages actually need attention.

Sites that have completed keyword research

The keyword map establishes the opportunities and priorities. Keyword Watch provides the ongoing evidence needed to decide whether those priorities are moving in the right direction.

Sites after a redesign or migration

Regular monitoring is particularly useful after structural changes, when ranking and indexation changes can otherwise go unnoticed.

Teams that need clear reporting

A dashboard and monthly brief give founders, managers, boards or clients a straightforward record of what changed and what should happen next.

What is included

Monthly monitoring covers

What you receive

  • Working ranking dashboard
  • Monthly written report
  • Prioritised refresh and opportunity list
How it runs

From order to hand-off

  1. 01
    Setup tracking

    We establish the priority terms, relevant pages and tracking configuration, then create a baseline.

  2. 02
    Monitor movement

    Rankings are checked weekly so sustained movement can be distinguished from normal short-term fluctuation.

  3. 03
    Interpret the changes

    We look at significant movements in context, including competitor changes, page changes and shifts in the search results.

  4. 04
    Monthly brief

    You receive a concise report explaining what moved, what appears to matter and what we recommend doing next.

What buyers often get wrong

The first mistake is reacting to every individual ranking movement. Rankings naturally fluctuate, so one position gained or lost is rarely enough to justify a change. Sustained movement across several checks is generally more useful evidence.

The second is monitoring only the terms where the site already ranks well. Terms sitting just outside the first page can be particularly valuable because a relatively small improvement can produce a meaningful change in visibility.

It is also useful to distinguish between individual movements and groups of movements. One page declining may have a page-specific cause; several related pages declining together can point towards a broader technical or search-environment change.

Why HL Digital

Why HL Digital

Weekly tracking, not occasional snapshots

A monthly snapshot can hide a gradual decline. Weekly checks provide a clearer record of when movement began.

Recommendations, not just charts

The service does not leave you with a dashboard and ask you to interpret it yourself. The monthly report explains what changed and what we think is worth doing about it.

You keep the working data

The tracking data and reporting are provided in a working format you can continue to use even if the service ends.

Limitations

Keyword Watch identifies and interprets ranking movement; it does not automatically diagnose every underlying cause. A ranking change can result from changes to your site, competitors, search intent, search-engine systems or other external factors.

It is also a detection service, not a predictive service. Monitoring can show that something has changed, but it cannot reliably predict a future ranking decline before there is evidence of one.

The refresh or technical work recommended by the monitoring service is not included in the monthly monitoring fee unless specifically stated. Where additional work is required, it can be quoted separately.

FAQs

Common questions

How many keywords can be tracked?
Up to 250 priority terms are included in the standard monthly service. Larger term sets can be quoted separately.
Can tracked terms be changed during the subscription?
Yes. The tracked set can be adjusted as your priorities, products or target markets change.
Do you track competitors as well?
Yes, where relevant, competitor rankings for the same priority terms can be monitored so movement is considered in context.
Do you track mobile and desktop separately?
Where the distinction is relevant to the project, rankings can be tracked separately rather than treating mobile and desktop results as identical.
What counts as a meaningful movement?
There is no universal threshold. A small movement on a low-value term may not matter, while a similar movement on a commercially important term may deserve attention. Recommendations therefore consider the term's importance, its current position and the direction and persistence of the movement.
What happens to historical data if the keyword list changes?
Historical data for previously tracked terms is retained in the working reporting system, so changing the priority set does not erase the earlier record.
Can you identify new keyword opportunities?
Yes. Where your site begins appearing for relevant terms outside the original target set, those can be identified as potential opportunities for further research or content work.
Do you carry out the recommended content refreshes?
The monitoring service identifies and recommends the work. Actual rewriting, technical fixes or other implementation work is quoted separately unless specifically included in your scope.
What happens in the first month?
We establish the tracking configuration and baseline first. Meaningful trend analysis becomes more useful once multiple weekly observations are available.
Can we keep the reporting data if we stop?
Yes. The working data and reports provided to you remain available to you after the monitoring service ends.
Can I cancel the monthly service?
Yes. It is billed month to month, with no minimum term. Cancellation takes effect according to the applicable billing terms.

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