HL Digital
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Monthly service

Newsletter Creation

A complete newsletter campaign, copy, mobile-first design, subject-line variants and UTM tracking, delivered ready to schedule and send.

from $120.00 / per send
Have questions?
  • 3 business days per campaign
  • Billed per send
  • Delivered digitally
Overview

One campaign, written, designed and ready to send

This service covers one newsletter campaign from brief to finished delivery. We write the copy, structure the message, design the email for mobile and desktop, prepare the campaign assets and apply UTM tracking so the resulting traffic can be identified in your analytics.

The campaign is built around a clear purpose, an announcement, product update, promotion, educational message, re-engagement campaign or other specific reason to contact your list. The objective is not simply to fill an available slot in the sending calendar.

Design is mobile-first, with clear hierarchy, readable text, appropriate tap targets and images that continue to make sense when images are blocked. We also check the layout for common desktop, mobile and webmail rendering issues, including dark-mode behaviour.

Subject-line variants are provided so you have options for testing or future sends, and links are tagged with UTM parameters where required. The finished campaign is supplied ready for your email platform, with the standard service focused on preparation rather than managing your subscriber list.

Who it is for

Who it's for

Businesses that send irregularly

If you send a few campaigns a year, buying individual sends is more practical than committing to a monthly service.

Teams without an email designer

Get the copy and design handled together rather than adapting a generic template yourself.

Product and launch announcements

Give an important announcement a properly structured campaign instead of rushing it into an existing template.

Re-engagement campaigns

Reconnect with an existing audience with a specific reason to open and act.

What is included

One campaign includes

What you receive

  • Ready-to-send HTML
  • Image assets
  • Campaign copy
  • Subject-line options
  • UTM-tagged links
How it runs

From order to hand-off

  1. 01
    Brief

    You provide the purpose of the campaign, audience, offer or message, required links, brand materials and any deadline.

  2. 02
    Copy & design

    We write the campaign and build the visual layout around the agreed message and call to action.

  3. 03
    Review & QA

    You review the campaign within the agreed scope. We make the included revisions and check the final layout and links before delivery.

  4. 04
    Delivery

    You receive the finished campaign files ready to upload, schedule and send through your email platform.

Why HL Digital

Why HL Digital

Copy and design are handled together

The message and visual hierarchy are developed as one campaign rather than treating the design as decoration added after the writing.

Built for actual inboxes

The campaign is checked for responsive behaviour, readability and common rendering problems rather than being judged only from a desktop design preview.

Tracking is considered before the send

UTM parameters are applied to campaign links where required, giving your analytics a better chance of identifying the traffic generated by the campaign.

Limitations

A well-designed campaign cannot compensate for a poor or inactive subscriber list. Deliverability, list hygiene, sender reputation and audience engagement can materially affect results regardless of the quality of the individual campaign.

We also do not guarantee a particular open rate, click-through rate, conversion rate or revenue outcome. Those results depend on factors including the audience, offer, sender reputation, timing and the quality of the underlying list.

Subscriber acquisition, list cleaning, segmentation and ongoing email marketing management are not included unless separately quoted.

FAQs

Common questions

Which email platforms can you build for?
We can prepare campaigns for major email platforms such as Mailchimp, Klaviyo, HubSpot and similar systems. If your platform has specific template requirements, tell us at the briefing stage.
Do you send the campaign for us?
Not by default. The standard service delivers the finished campaign for you to schedule and send. Sending or platform-side implementation can be quoted separately where required.
What if we already have an email template?
We can work within your existing template where it is technically suitable. This can reduce design work and help maintain consistency with previous campaigns.
Can you manage our subscriber list?
List management, cleaning and segmentation are not included in the standard campaign price, but can be scoped separately.
Can the campaign be built around a promotion or deadline?
Yes. The promotion, deadline and required call to action are incorporated into the campaign brief and messaging.
Can you create a welcome or onboarding sequence?
Yes, but a multi-email sequence is a larger scope than a single newsletter send and would be quoted separately.
Do you provide subject-line testing?
We provide multiple subject-line variants. Where your email platform supports testing, you can use them for an A/B or multivariate test according to that platform's capabilities.
What does the tracking cover?
Campaign links can be tagged with UTM parameters so visits generated by the newsletter can be identified in analytics. The exact reporting available afterward depends on your email platform and analytics setup.
What do you need from us to start?
The campaign objective, target audience, main message or offer, required links, brand materials and any relevant product or service information. If the campaign depends on a promotion, provide the exact terms and deadline before drafting begins.

Ready to start with Newsletter Creation?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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