HL Digital
Cart Sign in Get a quote
Monthly service

Newsletter Creation

Design + copy + testing.

from $120.00 / per send
Have questions?
  • 3 days per campaign
  • Billed per per send
  • Delivered digitally
Overview

One campaign, written, designed and tested

This covers a single newsletter send end to end. We take your brief, write the copy, design the email, build it as HTML that survives the major inbox clients, and give you back everything needed to schedule it. It is priced per send so a monthly newsletter and a one-off announcement cost the same to produce and neither requires a retainer.

Design is done mobile-first because that is where most newsletters are opened. That means a single-column layout, tap targets large enough for a thumb, images that degrade gracefully when a client blocks them, and text that still makes sense if the styling is stripped entirely. Dark mode rendering is checked, since inverted colours are where a lot of otherwise careful email design falls apart.

Three subject lines are written and set up as an A/B test, and every link is tagged with UTM parameters so the campaign shows up correctly in your analytics rather than as unattributed direct traffic. After the send we read the results and tell you what the open and click figures suggest for the next one.

Who it is for

Who buys newsletters by the send

Lists that publish irregularly

If you send six times a year, a monthly retainer is the wrong shape. Pay per campaign instead.

Teams without an email designer

Writing the copy is the easy part. Making it render in Outlook is the part that eats an afternoon.

Product and launch announcements

A single high-stakes send that deserves proper testing rather than a template rushed out the same morning.

What is included

What one campaign includes

What you receive

  • HTML + images
  • Campaign report
How it runs

From order to hand-off

  1. 01
    Brief
  2. 02
    Draft & design
  3. 03
    Send & report
Why HL Digital

Why hand the campaign over

Tested across real clients

Rendering is checked in the major desktop, mobile and webmail clients, including dark mode, before you send.

Subject lines treated as work

Three variants are written and set up as a test, because the subject line decides whether the rest is read.

Tracking that survives the click

UTM tagging is applied before the send, so the traffic is attributed properly in your analytics.

FAQs

Common questions

Which email platforms do you build for?
The HTML is written to work across the mainstream platforms including Mailchimp, Klaviyo, Brevo, Campaign Monitor and HubSpot. Tell us which one you use and the files come formatted for it.
Do you press send for us?
No. You keep control of your list and your sending account. We hand over the built campaign and the test setup, and you schedule it.
What if we already have a template?
We will work inside it. Reusing an established template usually costs less time than building fresh, and keeps your subscribers seeing something familiar.
Can you manage the subscriber list or segments?
List management and segmentation are not part of this service. We will design to a segment you define, but we do not access or handle your subscriber data.
What does the campaign report tell us?
Opens, clicks by link, which subject line won, and a short read of what that suggests. The report reflects what your platform records; open rates in particular have become unreliable across all providers because of privacy features, and we say so rather than over-reading them.
How much notice do you need?
Turnaround is three days per campaign from an approved brief and final content. For a dated launch, allow a few days beyond that for your own approvals.

Ready to start with Newsletter Creation?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

Ask a question