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Monthly service

Video SEO (per video)

Optimised titles, descriptions, chapters, tags and calls to action for one video, researched against what people actually search for on YouTube rather than simply adapting Google keywords.

from $120.00 / per video
Have questions?
  • 48 hours
  • Billed per video
  • Delivered digitally
Overview

Making one video easier to find after it is uploaded

A good video can remain difficult to discover when its title is vague, its description provides little useful context, and its structure gives viewers no clear way to navigate it. YouTube is both a search platform and a recommendation platform, so the information surrounding a video matters alongside the video itself.

We research the language people actually use when searching YouTube around your subject, which can differ from the way the same topic is searched on Google. From that research we prepare an optimised title, a full description, relevant tags and, where appropriate, chapters based on the video's actual content.

The upload kit also covers the elements that help move a viewer to the next action: thumbnail direction, end-screen recommendations and suggested card destinations where applicable. You receive everything as a practical upload kit that can be applied to the video without giving us access to your channel credentials.

The Video SEO service in the Design & Video category: optimisation of the discoverability and supporting structure of an existing video, rather than production or editing of the video itself.

Who it is for

Which videos are worth optimising

Channels with an existing video archive

Older videos with useful content but weak or incomplete metadata can be revisited without producing a new video.

Newly published videos

Optimising the upload before or shortly after publication ensures the basic discoverability elements are in place from the beginning.

Tutorials and how-to content

Videos answering specific questions can continue attracting search traffic over time when their titles and descriptions clearly match what viewers are looking for.

What is included

What the upload kit contains

What you receive

  • Upload kit
How it runs

From order to hand-off

  1. 01
    Research
  2. 02
    Optimise
  3. 03
    Publish support
Why HL Digital

Why HL Digital

Built around YouTube search

Keyword and topic research is based on the way people search for the subject on YouTube, rather than simply copying a Google keyword list.

Optimises the whole upload

The title and description are considered alongside chapters, calls to action and the next action you want viewers to take.

No channel credentials required

You receive the completed upload kit and can apply it yourself, keeping control of your YouTube account.

FAQs

Common questions

Do you need access to our YouTube channel?
No. The standard service is delivered as an upload kit that you can apply yourself. We can also provide guidance on applying the changes if required.
Do you design the thumbnail?
Thumbnail direction is included. Finished thumbnail artwork is a separate Graphic Design Asset and can be ordered separately.
Does this include editing the actual video?
No. Video editing, reshooting or animation are outside this service. The optimisation is based on the video as supplied.
Does this work for platforms other than YouTube?
The underlying optimisation principles can also be applied to other video platforms and embedded videos, although the keyword research in this service is specifically centred on YouTube search. Video schema can be supplied where appropriate for an embedded video on your website.
Will this guarantee more views?
No. Optimisation can improve how clearly a video is presented to the platform and to potential viewers, but it cannot compensate for weak content, poor audience fit or low viewer satisfaction.
Can you optimise an entire channel?
The standard service is priced per video. For a larger archive, we can identify the videos most worth optimising first and quote the work accordingly.
Can you optimise an older video that has been live for years?
Yes. Existing videos can be optimised without replacing the original upload, and their existing performance history can provide useful context when deciding what to change.
Can you optimise metadata for another language?
Yes. The target language and audience should be specified at brief stage so the keyword research and metadata are written for that market rather than translated mechanically from English.
What if the video content does not support the strongest keyword opportunity?
We will flag that rather than forcing the keyword into the metadata. Titles and descriptions should accurately represent what the video actually delivers; overpromising can damage viewer satisfaction rather than improve performance.
What do you need to get started?
A link to the video, its transcript if available, the audience you want to reach, the subject or target topic, and the action you want viewers to take after watching.

Ready to start with Video SEO (per video)?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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