HL Digital
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Monthly service

Video SEO (per video)

YouTube metadata, chapters, CTAs.

from $120.00 / per video
Have questions?
  • 48 hours
  • Billed per per video
  • Delivered digitally
Overview

Making one video findable after it is uploaded

Most video underperforms for a boring reason: the title was written in thirty seconds, the description is two lines, there are no chapters, and the thumbnail is an automatic frame grab. YouTube is a search engine as well as a recommendation engine, and all of those fields are inputs it reads. This service treats one video as a page that needs optimising.

We research what people actually search for around your subject on YouTube, which is often phrased differently from the same query on Google. From that we write the title, the full description with the important information in the first two lines that appear before the fold, and the tags. Chapters are timestamped from the video's own structure, which helps viewers skip to what they want and gives the platform a labelled map of the content.

The kit also covers the parts that drive the next action: thumbnail direction, end screen placement, and where cards should point. You receive it as an upload kit, ready to paste into the platform, and we will walk through applying it if that is useful. It is priced per video so you can run it on your best-performing back catalogue rather than only on new uploads.

Who it is for

Which videos are worth optimising

Channels with an unoptimised archive

Videos already uploaded, already watchable, and getting no search traffic because nothing was filled in.

Anyone who just commissioned a video

You paid for the production. Spending a little more on being found is the cheapest part of the project.

Tutorials and how-to content

Instructional video attracts steady search demand for years, which is exactly what rewards proper metadata.

What is included

What the upload kit contains

What you receive

  • Upload kit
How it runs

From order to hand-off

  1. 01
    Research
  2. 02
    Optimize
  3. 03
    Publish support
Why HL Digital

Why metadata is worth paying for

Turned around in 48 hours

Fast enough to apply before an upload goes live, or across a back catalogue a few videos at a time.

Researched, not guessed

Titles and tags come from YouTube search demand, which differs from the phrasing people use on Google.

Chapters mapped to the content

Timestamps are taken from what the video actually covers, which helps both viewers and the platform.

FAQs

Common questions

Do you need access to our YouTube channel?
No. You receive an upload kit to paste in yourself, so your channel credentials stay with you. We are happy to talk you through applying it.
Do you design the thumbnail?
This service provides thumbnail direction: the frame, the crop and the text treatment we recommend. Producing the finished artwork is a Graphic Design Asset, priced separately.
Does this work for platforms other than YouTube?
The metadata translates to Vimeo and to video embedded on your own site, and we will supply video schema for an embed. The keyword research itself is grounded in YouTube search, which is where the demand data exists.
Will this get us more views on its own?
It removes the reasons a video cannot be found. It cannot make a video people do not want to watch succeed, and retention still drives most of what the platform does with a video afterwards.
Can you optimise a whole channel at once?
Order one unit per video. If you have a large archive, tell us and we will suggest which videos to start with rather than taking payment for all of them.
What do you need to get started?
A link to the video, a transcript if you have one, the audience you want it to reach, and the action you want a viewer to take at the end.

Ready to start with Video SEO (per video)?

Add it to your cart to order now, or tell us what you need and we will confirm the scope with you first.

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